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Construction toys not just for boys

11/21/2013

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By Lenka Kollar (a female nuclear engineer)

Diversity in the science, technology, engineering, and math (STEM) fields is lacking (read post), but why? Where does the gap start? The founder of GoldieBlox says it's in early childhood for women. Girls are encouraged to play with dolls and anything pink and not construction toys that make you think. Construction toys get kids interested in math and science and help them develop spacial skills. But these toys are marketed towards boys and not girls. But girls do want to be more than just princesses and they want to like science and math, watch the video below.
Only 11% of engineers in the United States are women and GoldieBlox is out to change that. More women than ever are attending college and we need to tap into that talent to enhance scientific innovation. Support GoldieBlox by voting for them in the Intuit Small Business Big Game competition. You can vote once a day! The winning business will get a professionally-produced commercial aired during the Super Bowl. Wouldn't it be great to promote women in STEM during the manliest event of the year?

What were your favorite toys growing up?

Don't forget to vote!!
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